SUSTAINABILITY
OUR STORY WITH SUSTAINABILITY
Since Cubel began its creative and commercial operations, we have been curious about how to incorporate sustainability into brand development. Each of our collections starts with theoretical research and cultural references that have informed the language of our garments. Likewise, we have found representation to be a way to engage with time and question the ways we understand beauty and bodies through design.
CULTURAL APPROACH
Each collection is inspired by pre-Hispanic cultures, and we approach their narratives through analysis to incorporate the codes of these cultures into our clothing, while being mindful of appropriation and communicating meanings accurately.
Material Approach - Techniques
We want everyone who purchases a Cubel garment to see it as a timeless piece that will accompany them for a long time. Its symbolic value surpasses its economic value, and these are special clients who appreciate the arts and design. Part of our vision is to elevate Latin American design as an extension of the heritage of our cultures and people. Today’s luxury product must satisfy all possible interpretations of quality, design, mastery, and specialty. It replaces thousands of other temporary designs with an all-in-one solution: optimizing utility, quality, iconicity, and price.
On the other hand, luxury is conceptualized as the possibility of creating a unique, long-lasting, and high-quality product, based on mastery of techniques and processes that ensure its value promise. At Cubel, we create handcrafted garments with a social and cultural sentiment, composed of work done by hand, created by skilled artisans. It is no longer necessary for this product to have a European brand label to be considered luxury, because today’s consumer is oriented towards the future, and that future is diverse and inclusive. Our brand aims to focus each collection on sustainability with a better understanding of materials, human and economic processes to contribute to social change.
Commercial Approach
We work with artisans from Barbosa Santander, the birthplace of the designer and his family. In municipalities near Bogotá in Cundinamarca and groups of indigenous people specialized in artisanal techniques. Additionally, we collaborate with local and family-run confection companies that develop other categories of our sartorial products. Each of these partners determines the value of their labor and work rhythms based on their availability and production capacity.
An important aspect of representation in imagery is the people we select for advertising campaigns and fashion shows. We want to be associated with diversity and an understanding of the broad spectrum of humanity. That’s why our clothing carries meanings that make sense when worn by individuals.
Material Approach - Techniques
We want everyone who purchases a Cubel garment to see it as a timeless piece that will accompany them for a long time. Its symbolic value surpasses its economic value, and these are special clients who appreciate the arts and design. Part of our vision is to elevate Latin American design as an extension of the heritage of our cultures and people. Today’s luxury product must satisfy all possible interpretations of quality, design, mastery, and specialty. It replaces thousands of other temporary designs with an all-in-one solution: optimizing utility, quality, iconicity, and price.
On the other hand, luxury is conceptualized as the possibility of creating a unique, long-lasting, and high-quality product, based on mastery of techniques and processes that ensure its value promise. At Cubel, we create handcrafted garments with a social and cultural sentiment, composed of work done by hand, created by skilled artisans. It is no longer necessary for this product to have a European brand label to be considered luxury, because today’s consumer is oriented towards the future, and that future is diverse and inclusive. Our brand aims to focus each collection on sustainability with a better understanding of materials, human and economic processes to contribute to social change.
Commercial Approach
We work with artisans from Barbosa Santander, the birthplace of the designer and his family. In municipalities near Bogotá in Cundinamarca and groups of indigenous people specialized in artisanal techniques. Additionally, we collaborate with local and family-run confection companies that develop other categories of our sartorial products. Each of these partners determines the value of their labor and work rhythms based on their availability and production capacity.
An important aspect of representation in imagery is the people we select for advertising campaigns and fashion shows. We want to be associated with diversity and an understanding of the broad spectrum of humanity. That’s why our clothing carries meanings that make sense when worn by individuals.
