ABOUT

ABOUT CUBEL

MEET THE DESIGNER BEHIND THE BRAND

Cubel is a designer brand based in Bogotá, Colombia. Founded by designer Humberto Cubides, who from experimental craftsmanship and urban aesthetics, highlights stories of pre-Hispanic cultures with a creative line that focuses on avant-garde design and textile exploration. He creates with creative processes that begin with a business model and sustainable practices, working with artisan communities and the inclusion of materials and technology; among natural and certified recycled fibers.

Since 2015 we produce locally in the city of Bogota and places like Zipaquira Cundinamarca and Barbosa Santander, place of origin of the designer. Each handmade piece experiences different processes, from embroidery, weaving, graphic abstractions, with original prints that are created in collaboration with local artists. All as a tribute to the artisan tradition.

ABOUT THE DESIGNER
Humberto Cubides is a Colombian fashion designer with more than 10 years of experience in the fashion industry. He created his brand in 2015 using the acronym CUBEL, an amalgam of his two surnames. He has combined his professional training with various artistic disciplines and with the legacy of craftsmanship that he learned in his mother's school. 

This combination has allowed him to open his creative mind to experimentation with different fashion concepts, finding his own style and inspiration as an independent designer. His personal experiences, travels and cultural encounters stand at the core of the brand DNA, projecting an urban look through textile experimentation and multicultural representation: from the warriors of ancient millenary cultures and narratives of pre-Hispanic heritages.